Massive Business Scaling With 2.5 Kids & NO Bootstrapping
Bri West, co-founder of Somerled, shares her massively successful intersection of business and parenting.
Somerled has used market research and data analysis to design 700+ short term rentals that surpass the competition and maximize cash flow, with results that average 30-50% increase in revenue. Bri dives into her journey from long-term to short-term rental investments, the importance of asking for help, and the challenges of scaling a service-based business. They discuss financial management, pricing strategies, and the dynamics of working with a spouse. Bri also opens up about her plans for maternity leave and her dreams for her family and business.
About Bri West
Bri West is a co-owner of Somerled Designs with a strong background in marketing. From her experience in the marketing industry, she has the expertise to identify the right target audience and design tactics that will truly make an STR property shine.
Throughout her career, Bri has spearheaded countless impactful marketing campaigns, resulting in significant revenue growth and increased brand visibility for various organizations. Her exceptional ability to analyze market trends, target specific audiences, and come up with innovative solutions consistently delivers exceptional results. Now, Bri brings her expertise to the STR world, treating each design project as an opportunity to drive a higher return on investment for STR investors.
Bri is also an STR investor herself. Having purchased, set up, and managed over 10 successful STR properties, Bri understands the investor's point of view. At Somerled, she caters to these needs by focusing on efficient design for quick setup and cash flow, streamlined processes to accommodate busy investors, and smart furniture choices based on Bri's understanding of guest wear and tear. Her goal is to ensure that STR investors have a seamless and profitable experience at Somerled.
Overall, Bri is results driven with a proven ability to design STR properties that stand out from their competition, attract more bookings, and generate more revenue.
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