marketing tips

Business, Graphic Design, Branding Yumari Digital Business, Graphic Design, Branding Yumari Digital

what is branding?

Branding is the “packaging” of a business’s logo, fonts, colors, sounds, smells, tone of voice, and other markers that quickly and easily help customers and clients discern one company from another. Every successful company uses branding because it helps to connect customers to their business by revealing its personality and eventually establishing loyalty. Read this guide to brand your own business.

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The 5 Keys to a Strong Elevator Pitch

A strong elevator pitch describes what you do in a concise way that ideally can be communicated in under 30 seconds, or 2-3 sentences maximum. In turn, your elevator pitch can also be used as a compass to direct the copy on your website, social media, email campaigns, and other online presence. This results in clearer marketing and better sales. Read to learn how to build a powerful pitch, and how to use it in your marketing.

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