2025 The Year of "Big"
Setting an intention word — “big” — for 2025 handsomely paid off because it guided all of our decisions, from saying “yes” to opportunities to starting new ventures. See below for examples and our year-end marketing results report.
Q1
Q1 kickstarted the year with a speech. I taught a packed room about "Website Must-Haves to Increase Sales." I was nervous, but the hours of preparation paid off. After my presentation, a line of people patiently waited to pick my brain and exchange business cards. A tidal wave of exhilarating new energy set the momentum.
Q2
In Q2, we started a podcast. Recording my own voice was awkward, but I quickly fell in love with interviewing guests. Self-conscious inhibition melted away. The podcast has opened the door to 79 new colleagues and counting. It also filled up at record speed -- the show is currently booked with new guest recordings until September 2026!
Q3
Q3 was filled with team trainings, a new mastermind group, and preparation for our ever-busy end of year. BIG shoutout to Cara and Evelyn, by the way!! Cara designs most graphics for Yumari with an ever-creative well of awesome ideas, and Evelyn is our new executive assistant, whose sharp thinking adds efficiency and energy to every task in our project tracker.
Q4
Q4 started with a big, heartbreaking loss. That experience reminded me of life's preciousness and how important it is to respect the time that we get to have. Relationships were deepened, and I was reminded of what truly matters.
2025 finished strong, with record-breaking BFCM sales for clients, a big RFQ, exciting new marketing strategies, and energized plans for this new year.
intention & gratitude
My intention in sharing these stories is to hopefully inspire you to set a word for your 2026. Who knows where it may lead you!?
Finally, I am deeply grateful for our clients' trust in hiring Yumari Digital and for their referrals. Helping clientele with top-notch service is our #1 goal, and we hope to help you increase your successes in 2026!
Cheers & gratitude,
Kaila Sachse
Founder & Director, Yumari Digital
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Yumari Digital helped businesses achieve the following in 2025:
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Year over Year, websites built or managed by Yumari Digital across all industries and business models had 54% more visitors in 2025.
Marketing also played a big role! Businesses that invested in paid ads, social media, blogs, and email marketing, saw the most dramatic increase -- as high as 155%!
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We reached over a million people in 2025! These stats include Search, Shopping, YouTube, and Local Service campaigns. Our Performance Max campaigns appeared everywhere on the internet that Google adspace is featured.
Paid ads yielded 10x more impressions than SEO and other organic marketing.
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Compared to 2024, websites built by Yumari were featured in Google search results more than 300% in 2025!
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Organic Search Impressions are driven by SEO, AIO (Artificial Intelligence Optimization,) and other marketing/sales efforts. We always build and maintain websites with strong SEO & AIO for our clients because it gives them the advantage of FREE organic impressions.
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After important Google & Instagram rollouts in 2025, both blog posts and social media posts = better SEO/AIO -- driving brand awareness and traffic, a crucial first step of the marketing funnel.
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The number of email campaigns sent from Mailchimp or Constant Contact. Includes audience segmentation. Campaign types included product or company announcements, e-commerce sales, market updates, tradeshow & event invitations, and more.
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Automations sent via Mailchimp on a triggered basis, e.g., when someone subscribes, abandons a cart, or hasn't purchased in a while. Automations help to nurture leads and even win back business.
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The total number of email messages sent across all regular and automated client campaigns sent by Yumari Digital via Mailchimp or Constant Contact.
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20 is an admittedly small number, but we want to highlight how the results are exponential. In 2025, each of our templates was used an average of ~47,000 email sends!
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Open rates can act as a compass for email marketing, guiding businesses to fine-tune their subject lines and overall audience list management strategies to help enhance engagement and retention. This is an average across all client campaigns in Mailchimp and Constant Contact and includes Apple MPP.
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Email click rates offer a framework for testing and experimenting with different CTAs (e.g., buttons) and visuals. This is across all client campaigns in Mailchimp and Constant Contact and includes bot filtering.
See how this compares. -
18% higher order volume
28% higher conversion rate
27% more revenue
Year-over-Year, eCommerce Websites managed by Yumari have seen an increase in the number of orders, conversion rate, and revenue.
Book a time to kickstart your marketing for a powerful new year!
