Getting sales isn’t about working harder — it’s about building smarter.

Setting an intention word — “big” — handsomely paid off in 2025 because it guided all of our decisions, from saying “yes” to opportunities to starting new ventures. See examples and our year-end marketing results report.

A strong elevator pitch describes what you do in a concise way that ideally can be communicated in under 30 seconds, or 2-3 sentences maximum. In turn, your elevator pitch can also be used as a compass to direct the copy on your website, social media, email campaigns, and other online presence. This results in clearer marketing and better sales. Read to learn how to build a powerful pitch, and how to use it in your marketing.