Your Marketing Efforts Are Useless Without THIS
Exploring the critical role of branding, effective marketing strategies, and developing a sustainably-run business for entrepreneurs balancing work and family with Helen Young, founder of EnZed Design.
Helen shares her 30+ years of experience, practical tips, and inspiring stories to help small business owners grow with clarity and confidence.
About Helen C. Young
For Helen Young of EnZed Design, the sweet spot of design is that point where curiosity, creativity, and true collaboration meet. It’s the artistic adventure that begins with “What if we…?” then follows a consciously guided course through optimal outcomes, legitimate concerns, and competitive considerations. It’s the path this university-trained graphic designer has been following since leaving the confines of big agencies in Chicago and Denver, and her portfolio is colorful evidence that it works.
There’s the logo-diamond wallpaper design for the Denny’s wedding chapel in Las Vegas and the room-wrapping surface art that evolved from a client’s request to make a 1915 flywheel engine the centerpiece of their building and branding. There are heartfelt publications for Children’s Hospital Colorado and CUHealth Cancer Center. There’s the marketing curriculum designed to teach students to promote healthy school lunches, a transportation campaign brand for Denver’s International Airport, and experiential design elements for an executive leadership program trekking along the coast of Normandy, France. Each is the product of a collaborative effort with a curious client. The trust formed during these diverse processes has opened still another door: Rebranding companies to gain new insights and renewed energy as part of the deliverables.
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