7 Pieces of Marketing Advice for e-Commerce Businesses
Given that your branding is complete, your product is well-developed, and your audience is defined, these foundationational e-commerce marketing strategies will help your business actually drive sales: building a website and email subscribers list, establishing foundational accounts like social media and customer programs, authenticating your domain for emails, creating automated emails, collecting reviews, and running paid ads.
Getting sales isn’t about working harder — it’s about building smarter.
1| Build a website for easy shopping and to collect newsletter subscribers
Websites are still relevant. They serve as a hub for your marketing and sales, and are crucial to have if you run an e-commerce business.
Plus, with your own website, you won’t need to rely on and pay for other expensive platforms like Etsy or Amazon. (exception: if you’re already making money with Amazon, Etsy, etc., then we suggest you keep those platforms alongside your new website to diversify your revenue.)
Tip: Building an entire website may seem daunting, but with the right help it can be painless!
2| Establish foundational accounts
After you create your website, it’s time to build the surrounding accounts for your empire. The key here is to lay a foundation for what will later drive traffic to your website (e.g. sales!!)
Must-haves include:
social media
Google Merchant
email service for newsletters
product/store reviews center
loyalty program
affiliate program
3| Build your email subscribers list
Your goal here is to collect a targeted and interested audience to send emails about your ecommerce offering.
Before you discount this method, trust the data:
According to ZeroBounce 2025, 93% of users check their email at least once a day.
Litmus 2025 reports for every $1 spent on email marketing, the average return is $36, delivering a whopping 3600% ROI.
4| Authenticate your domain for email sending
This one is a nerdy MUST-DO before your start sending email marketing. Authenticating your domain ensures that your emails land in the inbox (and not the dreaded junk box.)
5| Create abandoned cart & welcome emails
According to ClickPost, the average shopping cart abandonment rate in 2025 is 69.99%.
This means that more than ⅔ of your sales are being left on the table! Sending email reminders to cart abandoners is a helpful method in recapturing some of those sales.
Another useful email is a Welcome Message to new subscribers. Welcome emails can help visitors and new purchasers feel like they are a part of a community, and it’s an opportunity to share more about why your business is giving them the best. On a technical note, welcome emails also offer an opportunity for people to unsubscribe, which keeps your email marketing efforts clean, focused, and high-performing.
6| Collect customer product/store reviews
It is no secret that people like to read good reviews about something before they buy it. This is called “Social Proof,” and it is the epicenter of trust.
Every time someone purchases from you, it’s crucial that you ask them for a review.
Tip: setting up an automated system will take the weight off of this task!
7| Run ads
We won’t get too into the weeds here, but it’s important for you to know that Google Ads still work.
When we ran the numbers for 2025, businesses that invested in paid Google Ads saw 10x more impressions than SEO and other organic marketing.
Learn more: https://www.yumari.digital/marketing-tips/2025-the-year-of-big
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